Senior Copywriter, Integrated Campaigns Lead

Salesforce; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is hiring a Creative Lead for Integrated Campaigns focusing on SMB marketing. You will lead a multidisciplinary team of designers and copywriters, shaping narratives, and partnering with product marketing to deliver integrated campaigns across digital, social, content, and events.

You’ll balance leadership with hands-on writing, ensuring high creative standards and strong brand consistency while exploring AI-assisted ideation and production.

Qualifications

• 8+ years of copywriting, creative development, art direction, or similar work.
• 4+ years leading or developing creative talent including designers and writers.
• Strong portfolio showing writing, storytelling, and visual craft across channels.

Responsibilities

• Lead and coach a multidisciplinary team of designers and copywriters.
• Translate business and product priorities into compelling creative across channels.
• Write, concept, and guide narratives and product stories end-to-end.
• Partner with PMM, SMB Marketing and leadership to prioritise work.
• Provide actionable feedback and maintain brand consistency.
• Experiment with generative AI to accelerate ideation and execution.

Skills

Copywriting

Creative leadership

Storytelling

Team development

Verbal & visual thinking

Presentation

Project management

AI tooling familiarity

Education

BA/BFA in Advertising/Marketing/Design or related field

Tools

Adobe Creative Suite

Figma

Generative AI tools

Job description

Salesforce is hiring a Creative Lead for Integrated Campaigns focusing on SMB marketing. You will lead a multidisciplinary team of designers and copywriters, shaping narratives, and partnering with product marketing to deliver integrated campaigns across digital, social, content, and events.

You’ll balance leadership with hands-on writing, ensuring high creative standards and strong brand consistency while exploring AI-assisted ideation and production.