Creative Lead, SMB Integrated Campaigns

Salesforce; Chicago (IL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical Care

Life Insurance

Retirement Savings

Employee Assistance Programs

13 paid days off

Job summary

Salesforce is seeking a Creative Lead for Integrated Campaigns Creative to drive SMB marketing. You will lead a multidisciplinary team of designers and copywriters, shaping narratives and concepts from brief to execution across campaigns, digital, social, content, and events.

You will partner with SMB Product Marketing and Marketing teams to translate business priorities into human, distinctive creative. You will also explore generative AI tools to accelerate ideation while maintaining brand

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
• Familiarity with generative AI and emerging creative technologies.
• 4+ years of experience leading, managing, or developing creative talent.
• 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B or technology experience is a plus.
• Experience translating complex product and business strategies into clear, audience-relevant creative across campaigns, digital, content, social, video, and experiences.
• You love writing and also think visually, and believe the strongest ideas connect copy and design.

Responsibilities

• Lead, coach, and develop a multidisciplinary team of designers and copywriters.
• Translate SMB priorities into compelling creative across campaigns, digital, social, content, and events.
• Partner with SMB Product Marketing and Marketing teams to translate priorities into creative output.
• Write, shape narratives, develop concepts, and guide work from brief to execution.
• Champion use of generative AI to accelerate ideation, experimentation, and execution.

Skills

Copywriting

Team leadership

Storytelling

Concept development

Visual sensibility

Writing

Communication skills

Education

BA/BFA in Advertising or related field

Tools

Generative AI tools

Job description

Salesforce is seeking a Creative Lead for Integrated Campaigns Creative to drive SMB marketing. You will lead a multidisciplinary team of designers and copywriters, shaping narratives and concepts from brief to execution across campaigns, digital, social, content, and events.

You will partner with SMB Product Marketing and Marketing teams to translate business priorities into human, distinctive creative. You will also explore generative AI tools to accelerate ideation while maintaining brand