Creative Lead, SMB Campaigns & Narratives

Salesforce; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Mental health support

Paid parental leave

401(k)

Employee stock purchasing program

Time off programs

Job summary

Salesforce is seeking an experienced Creative Lead/Copywriter for Integrated Campaigns Creative within SMB marketing. You will manage a multidisciplinary team of designers and writers, translating SMB priorities into compelling cross‑channel experiences.

You will write campaign concepts, headlines, messaging, and product stories while partnering with Product Marketing and Marketing teams. This role blends hands‑on writing with active design collaboration and requires strategic thought and

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Journalism, Writing, or a related field, or equivalent professional experience.
• 8+ years of experience in copywriting, creative development, or a related creative discipline within an agency or in‑house creative organization; experience with B2B, technology, or SMB audiences is a plus.
• Experience managing, mentoring, or developing creative talent, with demonstrated ability to provide effective feedback and support growth.

Responsibilities

• Write and develop campaign concepts, headlines, messaging, scripts, narratives, product stories, and other creative across channels.
• Concept and develop integrated creative ideas alongside designers and copywriters, linking verbal and visual storytelling.
• Guide day‑to‑day creative development from brief through execution, ensuring alignment with marketing objectives and brand standards.
• Collaborate with external agencies, production partners, and internal teams to maintain consistency with Salesforce brand.
• Champion the adoption of generative AI to accelerate ideation, prototyping, production, and experimentation.

Skills

Creative leadership

Copywriting

Writing

Concept development

Visual storytelling

Project management

Stakeholder collaboration

Education

BA or BFA in Advertising/Marketing/Communications/Writing

Tools

Gemini

Claude

Nano Banana

Job description

Salesforce is seeking an experienced Creative Lead/Copywriter for Integrated Campaigns Creative within SMB marketing. You will manage a multidisciplinary team of designers and writers, translating SMB priorities into compelling cross‑channel experiences.

You will write campaign concepts, headlines, messaging, and product stories while partnering with Product Marketing and Marketing teams. This role blends hands‑on writing with active design collaboration and requires strategic thought and