Senior Creative Lead, SMB Campaigns

salesforce.com, inc.; Indianapolis (IN); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative, to guide a multidisciplinary team of designers and copywriters in supporting SMB marketing. You will translate product strategy into integrated, high-impact campaigns across digital, social, content, and events, while partnering with Product Marketing and Creative leadership to maintain a high creative bar.

You will balance people leadership with hands-on writing, concept development, and visual storytelling, leveraging

Qualifications

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or equivalent.
• 8+ years of experience in copywriting, creative development, art direction, or related discipline.
• 4+ years of experience leading, managing, or developing creative talent.
• Strong portfolio showing writing, storytelling and visual sensibility across campaigns.
• Hands-on copywriting experience developing campaign concepts, headlines, scripts, narratives, and product stories.
• Strong visual point of view and ability to give actionable feedback to designers.
• Experience translating complex product and business strategies into clear creative across campaigns.
• Strong partnership, presentation, and prioritization skills in fast-moving environments.
• Familiarity with generative AI and emerging creative technologies to support the process.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching and guidance.
• Partner with SMB Product Marketing and Marketing to translate priorities into compelling creative.
• Balance leadership with hands-on writing, concepting, and narrative development.
• Develop integrated ideas with designers and copywriters, aligning verbal and visual storytelling.
• Guide creative from brief to execution, upholding concept, writing, visual craft, and brand consistency.
• Support creative across campaigns, digital, social, content, events, and experiences.
• Prioritize workload with Creative Operations and leadership for high-impact work.
• Collaborate with internal teams and agencies, providing clear direction and feedback.
• Present concepts and recommendations to Creative leadership and stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation and execution.

Skills

Copywriting

Creative development

Art direction

Portfolio development

Leadership

Storytelling

Education

BA/BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing

Job description

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative, to guide a multidisciplinary team of designers and copywriters in supporting SMB marketing. You will translate product strategy into integrated, high-impact campaigns across digital, social, content, and events, while partnering with Product Marketing and Creative leadership to maintain a high creative bar.

You will balance people leadership with hands-on writing, concept development, and visual storytelling, leveraging