Creative Lead, Integrated Campaigns (SMB)

Salesforce; Indianapolis (IN); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce in the United States is seeking a Creative Lead for Integrated Campaigns Creative to mentor a multidisciplinary team of designers and copywriters while shaping narratives for SMB marketing across campaigns, digital, social, content, and events.

You will partner with SMB Product Marketing and Marketing leadership to translate priorities into compelling creative, balancing hands-on writing with concept development and ensuring brand consistency using emerging AI tools to accelerate

Qualifications

• Bachelor's degree in a related field or equivalent professional experience.
• 8+ years in copywriting, creative development, art direction, or related discipline.
• 4+ years leading creative talent including designers and copywriters.
• Strong portfolio across integrated campaigns and channels.

Responsibilities

• Lead and develop a multidisciplinary team of designers and copywriters.
• Translate business and product priorities into compelling creative.
• Balance leadership with hands-on writing, concepting, and narrative development.
• Develop integrated ideas with designers to connect verbal and visual storytelling.
• Guide briefs through execution with a high bar for quality and brand consistency.
• Support creative across campaigns, digital, social, content, events.
• Prioritize workload with Creative leadership and operations.
• Collaborate with internal teams, agencies, and partners for direction.
• Present concepts and recommendations to leadership and stakeholders.
• Leverage generative AI to accelerate ideation and execution.

Skills

Creative leadership

Copywriting

Storytelling

Visual design

AI tools familiarity

Education

BA/BS in Advertising, Marketing, Communications or related field

Tools

Adobe Creative Suite

AI tools

Job description

Salesforce in the United States is seeking a Creative Lead for Integrated Campaigns Creative to mentor a multidisciplinary team of designers and copywriters while shaping narratives for SMB marketing across campaigns, digital, social, content, and events.

You will partner with SMB Product Marketing and Marketing leadership to translate priorities into compelling creative, balancing hands-on writing with concept development and ensuring brand consistency using emerging AI tools to accelerate