Creative Lead — Integrated Campaigns for SMBs

Salesforce; Atlanta (GA); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a hands-on Creative Lead for Integrated Campaigns Creative to guide SMB marketing, partnering with PMM and marketing teams to translate business priorities into compelling campaigns.

You will lead a multidisciplinary team of designers and copywriters, write and shape narratives, and ensure brand consistency while exploring AI-assisted ideation to accelerate delivery.

Qualifications

• BA/BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or related field or equivalent professional experience.
• 8+ years of copywriting, creative development, art direction experience in an agency or in-house setting.
• 4+ years leading or developing creative talent, including designers and copywriters.
• Strong portfolio showing writing, storytelling, and visual thinking across campaigns.
• Hands-on copywriting experience with campaign concepts, headlines, and product stories.

Responsibilities

• Manage and develop a multidisciplinary team of designers and copywriters through coaching and feedback.
• Partner with SMB Product Marketing and Marketing teams to translate priorities into compelling creative.
• Balance leadership with hands-on writing, concepting, and narrative development.
• Develop integrated ideas with designers and copywriters, linking verbal and visual storylines.
• Guide creative from brief to execution while maintaining high concept and brand standards.
• Support creative across integrated campaigns, digital, social, content, events, and experiences.
• Prioritize workload with Creative Operations and leadership for high-impact work.
• Collaborate with internal teams, agencies, and partners providing clear direction.
• Present concepts and recommendations to Creative leadership and stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation and execution.

Skills

Copywriting

Creative leadership

Narrative development

Visual storytelling

Brand storytelling

Idea conceptualization

Generative AI familiarity

Campaign concepts

Cross-functional collaboration

Presentation skills

Education

BA/BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or related field

Job description

Salesforce is seeking a hands-on Creative Lead for Integrated Campaigns Creative to guide SMB marketing, partnering with PMM and marketing teams to translate business priorities into compelling campaigns.

You will lead a multidisciplinary team of designers and copywriters, write and shape narratives, and ensure brand consistency while exploring AI-assisted ideation to accelerate delivery.