Senior Consumer Marketing Strategy Lead

Ford Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Immediate medical, dental, vision, and

Prescription drug coverage

Paid parental leave

Subsidized back-up child care

Family building benefits including adp

Vehicle discount program

Tuition assistance

Employee resource groups

Paid time off for community service

Generous vacation and holidays

Job summary

Ford Motor Company is seeking a leadership-level Marketing Leader to develop and guide cross-SBU marketing strategies across Ford's portfolio in the US market. You will oversee brand execution, drive data-driven insights, and ensure alignment with media and agency partners while mentoring teams across marketing and sales functions.

The role requires 5+ years of omni-channel marketing experience, strong analytical skills, and a proven ability to coordinate complex campaigns across multiple

Qualifications

• Bachelor's Degree in marketing or related field.
• 5+ years of marketing experience including omni-channel media and creative strategy.
• Analytical curiosity and data-driven mindset.
• Strong problem-solving and structured thinking.
• Understanding of consumer empathy processes.
• Proven track record coordinating and leading brand & marketing strategy across multiple units.

Responsibilities

• Develop marketing strategies that build desire and advocacy for Ford across US markets.
• Lead development and deployment of marketing strategies across Ford's strategic business units (Ford Blue, Model E, Integrated Services, Ford Customer Service Division & Parts/Accessories).
• Establish and evolve annual cross-SBU marketing plans to deliver brand and business objectives.
• Lead Marketing Special Attention Reviews to diagnose performance gaps and generate actionable recommendations.
• Develop insight-led narratives to inform senior leadership decisions and drive cross-functional alignment.
• Collaborate with media for strategic alignment and coordinate with agency strategy leads.
• Consult on major communications briefs to ensure business-driven purpose and measurable objectives.
• Act as a brand steward ensuring cohesive application of strategy throughout development.
• Coordinate reporting plans with APP&R and GDIA and collaborate with GCI on consumer research.

Skills

Marketing strategy

Omni-channel

Analytical thinking

Problem solving

Consumer empathy

Brand coordination

Cross-functional leadership

Education

Bachelor's Degree

MBA

Job description

Ford Motor Company is seeking a leadership-level Marketing Leader to develop and guide cross-SBU marketing strategies across Ford's portfolio in the US market. You will oversee brand execution, drive data-driven insights, and ensure alignment with media and agency partners while mentoring teams across marketing and sales functions.

The role requires 5+ years of omni-channel marketing experience, strong analytical skills, and a proven ability to coordinate complex campaigns across multiple