Senior CRM Strategy Leader – Commercial Pro

Ford, Inc; Detroit (MI); Hybrid; USD 142,000 - 268,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Parental leave

Vehicle discount

Tuition assistance

Employee resource groups

Paid time off

Job summary

Ford Motor Company is seeking a Senior Manager, Commercial CRM for Ford Pro to lead CRM strategy and lifecycle programs across vehicles, service, software, charging and financing. You will align CRM initiatives with business goals, manage campaigns, and drive ROI through data-driven insights.

You will guide the team, secure investments, and partner with Marketing, IT, and dealer networks to deliver always-on campaigns and measurable revenue outcomes.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of CRM, lifecycle, or direct marketing with leadership experience.
• Proven ability to set and execute multi-year CRM strategy and roadmap.
• Strong knowledge of enterprise martech ecosystems (Salesforce, Adobe).
• Deep understanding of customer lifecycle strategy, audience segmentation and personalization.

Responsibilities

• Define and evolve multi-year CRM strategy for Ford Pro.
• Translate vision into a prioritized roadmap of campaigns, journeys, and capabilities.
• Lead always-on journeys and quarterly programs, owning from messaging to post-program analysis.

Skills

CRM leadership

Lifecycle marketing

Audience strategy

Salesforce Marketing Cloud

CDP systems

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

CDP

Job description

Ford Motor Company is seeking a Senior Manager, Commercial CRM for Ford Pro to lead CRM strategy and lifecycle programs across vehicles, service, software, charging and financing. You will align CRM initiatives with business goals, manage campaigns, and drive ROI through data-driven insights.

You will guide the team, secure investments, and partner with Marketing, IT, and dealer networks to deliver always-on campaigns and measurable revenue outcomes.