Lead, Consumer Web & Shop Experience

Lincoln Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical benefits

Parental leave

Tuition assistance

Vehicle discount

Paid holidays

Paid time off

Job summary

Ford Motor Company seeks a strategic Consumer Web Manager (Discover/Shop) to drive Ford’s online vehicle experience. You will connect business goals, customer insights, and digital marketing execution to modernize the consumer web and shopping journey.

You’ll lead cross‑functional teams, guide major launches, and optimize content with AI-enabled personalization. This leadership role demands 10+ years in digital marketing within automotive, and a proven ability to deliver measurable value.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 10 years of professional experience in automotive, brand marketing, digital marketing, or a related field.
• At least 10 years of progressively responsible digital experience, including leadership of complex cross-functional initiatives.
• Strong knowledge of advertising technology, SEO, AI optimization and generative optimization, and web platforms including Adobe Marketing Cloud and Salesforce.
• Experience advancing an integrated Content Supply Chain through AI, rendering, visualization, and related tools.
• Demonstrated leadership setting direction and enabling large-scale consumer engagement initiatives.
• Strong program and project leadership skills with clear governance and delivery.
• Ability to translate data into clear strategic recommendations for marketing decisions and business outcomes.
• Exceptional storyteller able to present insights to executives and partner teams.

Responsibilities

• Translate priorities into integrated digital marketing strategies across Tier 1 web experiences.
• Lead cross-functional teams to align website strategy, messaging, and execution.
• Own campaign planning and go-to-market for major launches and promotions.
• Direct agency teams to translate brand and product stories into compelling digital assets.
• Lead content strategy for vehicle content informed by consumer insights.
• Partner with Analytics to run test-and-learn on homepages and feature pages.
• Translate data into actionable briefs and messaging for agencies.
• Apply AI tools to enhance content development and personalization.
• Monitor industry trends and translate learnings for leadership.
• Oversee day-to-day website operations and governance across partners.

Skills

Cross-functional leadership

Digital marketing strategy

Content strategy

Agency management

Data-driven decision making

AI in marketing

Marketing analytics

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Adobe Marketing Cloud

AEM

AAM

Analytics

Target

Salesforce

Job description

Ford Motor Company seeks a strategic Consumer Web Manager (Discover/Shop) to drive Ford’s online vehicle experience. You will connect business goals, customer insights, and digital marketing execution to modernize the consumer web and shopping journey.

You’ll lead cross‑functional teams, guide major launches, and optimize content with AI-enabled personalization. This leadership role demands 10+ years in digital marketing within automotive, and a proven ability to deliver measurable value.