Manager, Consumer Marketing Strategy

Ford; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave and ramp-up programs

Tuition assistance

Vehicle discount program

Paid time off and holidays

Employee resource groups

Job summary

Ford in Dearborn, MI, is seeking a Marketing professional to lead cross-SBU plans and develop insight-driven strategies that strengthen brand and customer loyalty. You will guide omni-channel campaigns, partner with media and agencies, and ensure measurement-focused decisions across Ford Blue, Model E, and Services divisions.

The role calls for 5+ years in marketing, strong storytelling, analytical rigor, and a proven ability to coordinate complex programs.

Qualifications

• Bachelor's degree in marketing or related field.
• Strong business and marketing acumen.
• 5+ years of marketing experience including omni-channel media and creative strategy.
• Analytical curiosity.
• Problem structuring.
• Understanding of consumer empathy processes.
• Proven track record coordinating and leading brand & marketing strategy.

Responsibilities

• Establish and evolve annual cross-SBU marketing plan to deliver brand and business objectives across marketing, sales and service initiatives.
• Lead development of Marketing Special Attention Reviews to diagnose performance gaps and develop actionable recommendations.
• Develop compelling, insight-led narratives informing senior leadership decisions and cross-functional alignment.
• Work closely with media to ensure strategic alignment.
• Coordinate relationship with agency strategy leads.
• Consult on major communications briefs to ensure business-driven purpose and measurable objectives.
• Act as a brand steward to ensure consistent and cohesive strategy application.
• Work with APP&R and GDIA to set reporting plans and review reports for valuable insights; liaise with GCI on consumer research.

Skills

Marketing strategy

Omni-channel marketing

Cross-functional leadership

Analytical thinking

Storytelling & narratives

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

• Develop marketing strategies that continue to build desire and advocacy for Ford, recently named 'America's Most Iconic Company' by Time Magazine.
• Lead development and guide deployment of marketing strategies across Ford's strategic business units -- including Ford Blue, Model E, Integrated Services, Ford Customer Service Division & Parts/Accessories that collectively build and reinforce Ford brand opinion, preference, loyalty and share in the critical US Market.

What you'll do...

• Manage the establishment and evolution of annual cross SBU marketing plan to deliver brand and business objectives across marketing sales and service initiatives to serve customer needs.
• Lead development of Marketing Special Attention Reviews that diagnose brand and business performance gaps, identify root causes, and develop actionable recommendations to improve outcomes
• Develop compelling, insight-led narratives and recommendations that inform senior leadership decisions and drive cross-functional alignment.
• Work closely with media to ensure strategic alignment
• Coordinate relationship with agency strategy leads
• Consult on all major communications briefs to ensure all initiatives have a business-driven purpose and clear, measurable objective
• Act as a brand steward to ensure consistent and cohesive application of strategy (cascade the strategy and act as an ongoing resource throughout development)
• Work with APP&R and GDIA to set reporting plan and review reports prior distribution to ensure valuable and actual insights; work closely with GCI on consumer and communications research

You'll have...

• Bachelor's Degree
• Strong Business & Marketing acumen
• 5+ years of marketing experience including omni-channel media and creative strategy
• Analytical curiosity
• Problem structuring
• An understanding of consumer empathy processes
• A proven track record for coordinating and project leading brand & marketing strategy

Even better, you may have...

• MBA
• Strategy Consulting Experience
• Automotive industry experience
• Deep facility with the Microsoft suite
• Experience collaborating with advertising, media & PR agencies

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

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