Head of Luxury Product Marketing & Portfolio Strategy

Ford, Inc; Detroit (MI); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare coverage

Parental leave

Vehicle discounts

Tuition assistance

Paid time off & holidays

Employee resource groups

Job summary

Ford Motor Company, via its Lincoln luxury brand, seeks a Director of Product Marketing to shape the future portfolio and lead the Product Marketing organization. You will partner across product development, design, finance, research, sales, quality, and brand teams to balance client needs, competitive dynamics, and profitability.

You will own portfolio strategies, deliver compelling value propositions, and drive decisions with senior leaders.

Qualifications

• Bachelor’s degree in marketing, business, advertising or related field.
• 12+ years of progressive product marketing and strategy experience.
• Demonstrated leadership across cross-functional teams and senior partners.
• Hybrid role based in Detroit, MI.

Responsibilities

• Set Lincoln’s product marketing strategy and translate brand pillars into portfolio choices.
• Lead as product marketing expert across Lincoln vehicle programs through development stages.
• Define and own product value propositions, content, packaging, pricing, and mix.
• Lead cross-functional alignment and communicate decisions to executives.

Skills

Team leadership

Strategic thinking

Financial analysis

Communication

Excel

PowerPoint

Education

Bachelor's degree in marketing

Master’s degree or MBA

Tools

GPS

NVCS

JDPIN+

S&P

Job description

Ford Motor Company, via its Lincoln luxury brand, seeks a Director of Product Marketing to shape the future portfolio and lead the Product Marketing organization. You will partner across product development, design, finance, research, sales, quality, and brand teams to balance client needs, competitive dynamics, and profitability.

You will own portfolio strategies, deliver compelling value propositions, and drive decisions with senior leaders.