Director, Luxury Marketing & Communications

Ford, Inc; Detroit (MI); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave

Flexible work options

Vehicle discount program

Tuition assistance

Employee resource groups

Job summary

Ford Motor Company’s Lincoln brand seeks a Director of Marketing Communications to shape the paid marketing and communications strategy across media, retail, and partnerships. You will drive integrated campaigns, manage agency and internal teams, and ensure brand consistency across markets.

You’ll lead budgets, measure outcomes with analytics partners, and guide senior stakeholders while supporting growth of Lincoln’s luxury positioning. Hybrid role based in Detroit, MI.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
• 12+ years of progressive experience in marketing communications or brand marketing.
• Hybrid work arrangement based in Detroit, MI.

Responsibilities

• Set Lincoln’s marketing communications strategy across paid media, retail, and partnerships.
• Lead integrated campaigns from strategy to creative development and measurement.
• Own portfolio of paid communications and ensure brand consistency across markets.
• Lead agency relationships and cross-functional teams to execute launches and campaigns.
• Develop budgets, set objectives, and evaluate results with analytics partners.

Skills

Leadership

Cross-functional

Strategic thinking

Brand management

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field

Master’s degree or MBA in Marketing or related field

Job description

Ford Motor Company’s Lincoln brand seeks a Director of Marketing Communications to shape the paid marketing and communications strategy across media, retail, and partnerships. You will drive integrated campaigns, manage agency and internal teams, and ensure brand consistency across markets.

You’ll lead budgets, measure outcomes with analytics partners, and guide senior stakeholders while supporting growth of Lincoln’s luxury positioning. Hybrid role based in Detroit, MI.