Consumer Marketing Strategy Lead — Hybrid

Ford; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave and ramp-up programs

Tuition assistance

Vehicle discount program

Paid time off and holidays

Employee resource groups

Job summary

Ford in Dearborn, MI, is seeking a Marketing professional to lead cross-SBU plans and develop insight-driven strategies that strengthen brand and customer loyalty. You will guide omni-channel campaigns, partner with media and agencies, and ensure measurement-focused decisions across Ford Blue, Model E, and Services divisions.

The role calls for 5+ years in marketing, strong storytelling, analytical rigor, and a proven ability to coordinate complex programs.

Qualifications

• Bachelor's degree in marketing or related field.
• Strong business and marketing acumen.
• 5+ years of marketing experience including omni-channel media and creative strategy.
• Analytical curiosity.
• Problem structuring.
• Understanding of consumer empathy processes.
• Proven track record coordinating and leading brand & marketing strategy.

Responsibilities

• Establish and evolve annual cross-SBU marketing plan to deliver brand and business objectives across marketing, sales and service initiatives.
• Lead development of Marketing Special Attention Reviews to diagnose performance gaps and develop actionable recommendations.
• Develop compelling, insight-led narratives informing senior leadership decisions and cross-functional alignment.
• Work closely with media to ensure strategic alignment.
• Coordinate relationship with agency strategy leads.
• Consult on major communications briefs to ensure business-driven purpose and measurable objectives.
• Act as a brand steward to ensure consistent and cohesive strategy application.
• Work with APP&R and GDIA to set reporting plans and review reports for valuable insights; liaise with GCI on consumer research.

Skills

Marketing strategy

Omni-channel marketing

Cross-functional leadership

Analytical thinking

Storytelling & narratives

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

Ford in Dearborn, MI, is seeking a Marketing professional to lead cross-SBU plans and develop insight-driven strategies that strengthen brand and customer loyalty. You will guide omni-channel campaigns, partner with media and agencies, and ensure measurement-focused decisions across Ford Blue, Model E, and Services divisions.

The role calls for 5+ years in marketing, strong storytelling, analytical rigor, and a proven ability to coordinate complex programs.