Senior Consumer Insights Strategist - Remote

Nordic Naturals; United States; Remote; USD 159,000 - 179,000; Full time

Job summary

Nordic Naturals is seeking a Sr. Manager, Consumer Insights to build and operationalize a world-class, consumer-centric insights function.

You will lead qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across our portfolio. Reporting directly to the Director of Innovation & Insights, the ideal candidate will turn complex data and cultural signals into compelling, visual narratives that shape brand positioning, white-space

Qualifications

• 10–15 years in Consumer Insights, Market Research, or Brand Strategy in CPG, wellness, or dietary supplements.
• Expertise in qualitative and quantitative methods (focus groups, ethnographies, surveys, conjoint).
• Strong storytelling and data visualization abilities.

Responsibilities

• Own end-to-end insights ecosystem including qualitative/quantitative research, syndicated data and social listening.
• Act as the voice of the consumer and track wellness behaviors and unmet needs.
• Translate findings into actionable strategies, brand positioning, and new concepts.
• Manage external research vendors and platform relationships, ensuring on-time, on-budget delivery.
• Collaborate with Brand Marketing, Product Development, Sales, E‑Commerce, and Ops to support the innovation funnel.

Skills

Qualitative research

Quantitative research

Data storytelling

Consumer insights

Trend analysis

Cross-functional collaboration

Education

Bachelor’s degree

MBA preferred

Tools

IRI/Nielsen/SPINS

Job description

Nordic Naturals is seeking a Sr. Manager, Consumer Insights to build and operationalize a world-class, consumer-centric insights function.

You will lead qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across our portfolio. Reporting directly to the Director of Innovation & Insights, the ideal candidate will turn complex data and cultural signals into compelling, visual narratives that shape brand positioning, white-space