Head of Consumer Insights & Trends (Remote)

Nordic Naturals; Watsonville (CA); Hybrid; USD 159,000 - 179,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Retirement benefits

Paid time off

Paid holidays

Other company-sponsored programs

Job summary

Nordic Naturals is seeking a Sr. Manager, Consumer Insights to lead qualitative and quantitative research, trend analysis, and consumer tracking. You will transform data into actionable growth opportunities, shaping brand positioning and our 3-year product innovation pipeline.

You will partner with Brand Marketing, Product Development, Sales, E‑Commerce, and Operations to drive cross-functional initiatives, manage external agencies, and foster a consumer-centric culture across the organization.

Qualifications

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy in CPG/wellness sectors.
• Deep expertise in qualitative and quantitative research methodologies including surveys and ethnographies.
• Strong storytelling and analytical skills with ability to influence cross-functional teams.

Responsibilities

• Own end-to-end insights ecosystem including research, data, and segmentation.
• Translate findings into strategic recommendations and growth opportunities.
• Collaborate with Marketing, Product, Sales, and E‑Commerce to advance concepts and pipeline.

Skills

Consumer Insights

Quantitative Research

Qualitative Research

Data Storytelling

Cross-functional Partnering

Education

Bachelor's Degree

MBA Preferred

Tools

IRI

Nielsen

SPINS

Job description

Nordic Naturals is seeking a Sr. Manager, Consumer Insights to lead qualitative and quantitative research, trend analysis, and consumer tracking. You will transform data into actionable growth opportunities, shaping brand positioning and our 3-year product innovation pipeline.

You will partner with Brand Marketing, Product Development, Sales, E‑Commerce, and Operations to drive cross-functional initiatives, manage external agencies, and foster a consumer-centric culture across the organization.