Senior Shopper Marketing Strategist

Nordic-Naturals; Watsonville (CA); On-site; USD 95,000 - 130,000; Full time

Job summary

Nordic Naturals is seeking a high-energy Senior Manager of Shopper Marketing to bridge brand strategy and retail execution. You will own shopper and customer activations, collaborate with Sales, and drive retail strategies across key channels to support growth.

This role focuses on consumer-targeted strategy and activation, with close alignment to Channel Marketing within Sales. As the main bridge between marketing and sales, you will develop a consumer path-to-purchase framework, create

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Experience in high-growth VMS or CPG preferred.
• Strategic thinking to lead annual retail planning.
• Omnichannel path-to-purchase expertise across major channels.

Responsibilities

• Develop consumer path-to-purchase framework and retailer-specific strategies.
• Partner with Sales to set brand-led retail strategy and tactics.
• Create launch playbooks and velocity acceleration at key retailers.
• Design shopper marketing initiatives linking brand activations to retailer moments.
• Own end-to-end retail content and PDP strategy for Amazon and .com.

Skills

Strategic Thinking

Omnichannel Expertise

Collaboration

CPG/VMS Experience

Education

Bachelor’s degree in Marketing or Business

Job description

Nordic Naturals is seeking a high-energy Senior Manager of Shopper Marketing to bridge brand strategy and retail execution. You will own shopper and customer activations, collaborate with Sales, and drive retail strategies across key channels to support growth.

This role focuses on consumer-targeted strategy and activation, with close alignment to Channel Marketing within Sales. As the main bridge between marketing and sales, you will develop a consumer path-to-purchase framework, create