Sr. Manager, Consumer Insights

Nordic Naturals; Watsonville (CA); Hybrid; USD 159,000 - 179,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Retirement benefits

Paid time off

Paid holidays

Other company-sponsored programs

Job summary

Nordic Naturals is seeking a Sr. Manager, Consumer Insights to lead qualitative and quantitative research, trend analysis, and consumer tracking. You will transform data into actionable growth opportunities, shaping brand positioning and our 3-year product innovation pipeline.

You will partner with Brand Marketing, Product Development, Sales, E‑Commerce, and Operations to drive cross-functional initiatives, manage external agencies, and foster a consumer-centric culture across the organization.

Qualifications

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy in CPG/wellness sectors.
• Deep expertise in qualitative and quantitative research methodologies including surveys and ethnographies.
• Strong storytelling and analytical skills with ability to influence cross-functional teams.

Responsibilities

• Own end-to-end insights ecosystem including research, data, and segmentation.
• Translate findings into strategic recommendations and growth opportunities.
• Collaborate with Marketing, Product, Sales, and E‑Commerce to advance concepts and pipeline.

Skills

Consumer Insights

Quantitative Research

Qualitative Research

Data Storytelling

Cross-functional Partnering

Education

Bachelor's Degree

MBA Preferred

Tools

IRI

Nielsen

SPINS

Job description

About Nordic Naturals

At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.

Location - Remote or On-Site

Salary - 159K - 179K

About Nordic Naturals

At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.

Position Summary

Nordic Naturals is the premium leader in the Omega-3 supplement category, committed to delivering the world’s safest, most effective nutrients essential to health. The Sr. Manager, Consumer Insights will play a critical role in building and operationalizing a world- class, consumer-centric insights function. Reporting directly to the Director of Innovation & Insights, this individual will lead the execution of qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across our business and portfolio. The ideal candidate is a expert of research methodologies, possessing the unique ability to turn complex data and cultural signals into compelling, visual narratives that shape brand positioning, white-space mapping, and our 3-year product innovation pipeline.

Essential Functions & Core Responsibilities

Research Execution & Insights Leadership

• Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation.
• Act as the day-to-day & voice of the consumer & continuously tracking wellness behaviors, occasion-based triggers, and unmet needs.
• Translate raw data and research findings into actionable business strategies, brand positioning refinements, and highly compelling innovation concepts.
• Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard. Innovation & Pipeline Support
• Collaborate with the Director to identify white-space opportunities across categories, formats, benefits, life stages, and channels.
• Support the cross-functional innovation steering process and ideation workshops by providing foundational consumer data and foundational guardrails.
• Partner closely with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel.

Testing, Learning & Optimization

• Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research to validate product-market fit.
• Partner with Retail, Performance Marketing, and E-Commerce teams to develop in-market pilot testing and rapid A/B learning frameworks.
• Lead post-launch learning loops by synthesizing consumer feedback and reviews to continuously optimize offerings and inform future pipeline decisions.

Cross-Functional Collaboration & Influence

• Serve as a strategic insights partner to the Omni-channel teams (DTC, Amazon, Retail, Pro, and International) to ensure consumer data shapes marketing messaging and market expansion.
• Synthesize complex insights into visual, digestible, and highly impactful presentations for stakeholders at all levels of the organization.
• Help foster a culture of consumer-centricity across all internal departments.

Position Qualifications

• Experience: 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories.
• Methodology Expertise: Deep expertise in managing a wide array of qualitative and quantitative research methodologies (e.g., focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools like IRI/Nielsen/SPINS).
• Channel Familiarity: Strong understanding of navigating consumer journeys across multiple retail landscapes, specifically Omni-channel environments (Amazon, DTC, Traditional Retail, and Professional channels).
• Skills: Exceptional analytical and storytelling skills; proven ability to blend creative thinking with data-driven commercial rigor.
• Collaboration: Proven track record of successfully partnering with and influencing cross-functional teams (Product, Marketing, Sales) without direct authority.
• Education: Bachelor’s degree required; an advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA is highly preferred.

Benefits

Eligible employees may be offered a comprehensive benefits package, which may include medical, dental, vision, retirement benefits, paid time off, paid holidays, and other company-sponsored programs.

• medical
• dental
• vision
• retirement benefits
• paid time off
• paid holidays
• other company-sponsored programs

Eligibility and offerings are subject to applicable plan documents and employment status.

Physical Demands – Manufacturing

This position operates on an active plant floor, requiring candidates to remain stationary or move throughout the facility for shifts up to 8–10 hours. Essential duties involve positioning self to operate tools, using fine motor dexterity to adjust components, and lifting or transferring materials weighing 10-50 pounds depending on the position. Work is performed in a manufacturing environment requiring strict compliance with mandatory safety protocols and Personal Protective Equipment (PPE).

California Applicants

The compensation range above applies to work performed in California and represents the employer’s good‑faith estimate of the expected salary or hourly wage range for the position.

Equal Employment Opportunity

We are an equal opportunity employer committed to providing a workplace free from discrimination and harassment. We consider qualified applicants without regard to legally protected characteristics under applicable federal, state, or local law.

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.