Senior Consumer Insights Lead — Remote & Cross-Brand Growth

Driven Brands Inc.; Raleigh (NC); Remote; USD 125,000 - 223,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off & holidays

myFlexPay access

Job summary

Driven Brands seeks a Senior Lead in Consumer Insights to translate feedback and market signals into actionable brand and customer experience strategies. You will partner with Marketing, Operations, and Strategy to design studies, synthesize data, and deliver practical recommendations across multiple brands.

The role requires 5+ years in consumer insights, with strong qualitative and quantitative research skills and experience coordinating research vendors.

Qualifications

• Bachelor’s degree in marketing, business, psychology, or related field.
• 5+ years in consumer insights, market or brand research roles.
• Experience translating feedback into business recommendations.
• Strong knowledge of qualitative and quantitative research methods.
• Ability to present executive-ready insight stories and recommendations.
• Experience working with research vendors and managing projects.

Responsibilities

• Transform business questions into consumer research initiatives.
• Translate feedback from focus groups, surveys, reviews into insights.
• Collaborate with Marketing, Operations, Customer Experience, Brand, Product, Strategy.
• Lead primary consumer research initiatives: survey design, fieldwork, vendor coordination.
• Analyze findings to identify needs, pain points, and drivers.
• Develop clear insight narratives for leadership and partners.
• Monitor trends and dynamics to inform growth opportunities.
• Support CX and marketing measurement by linking feedback to outcomes.

Skills

Consumer insights

Market research

Brand strategy

Qualitative methods

Quantitative methods

Education

Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or related field

Tools

Excel

PowerPoint

Job description

Driven Brands seeks a Senior Lead in Consumer Insights to translate feedback and market signals into actionable brand and customer experience strategies. You will partner with Marketing, Operations, and Strategy to design studies, synthesize data, and deliver practical recommendations across multiple brands.

The role requires 5+ years in consumer insights, with strong qualitative and quantitative research skills and experience coordinating research vendors.