Senior Manager, Consumer Insights & Growth Strategy

Nordic-Naturals; Watsonville (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Nordic Naturals, a premium leader in Omega-3 supplements, is seeking a Sr. Manager, Consumer Insights to build a world-class consumer insights function.

You will lead qualitative and quantitative research, track wellness trends, and turn data into compelling narratives that shape brand positioning and product innovation. The ideal candidate has 10–15 years of experience in consumer insights or market research within CPG, with strong storytelling, data visualization, and cross-functional

Qualifications

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy in the CPG, wellness, food & beverage, or dietary supplement categories.
• Deep expertise in qualitative and quantitative research methodologies.
• Strong omni-channel understanding across Amazon, DTC, Traditional Retail, and Professional channels.
• Exceptional analytical and storytelling skills; able to blend creative thinking with data-driven rigor.
• Proven ability to partner with and influence cross-functional teams without direct authority.
• Bachelor’s degree required; an advanced degree (MBA) highly preferred.

Responsibilities

• Own end-to-end execution of a robust insights ecosystem including qualitative and quantitative research, syndicated data, social listening, U&A studies, and segmentation.
• Act as the voice of the consumer and continuously track wellness behaviors and unmet needs.
• Translate findings into actionable business strategies, brand positioning refinements, and innovation concepts.
• Manage external insight agencies, vendors, and platforms to ensure timely, on-budget delivery.
• Collaborate with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance concepts through the development funnel.
• Design, execute, and analyze concept tests, pricing studies, forecasting, and market research to validate PMF.
• Lead post-launch learning loops by synthesizing consumer feedback to optimize offerings.

Skills

Research methods

Storytelling

Data visualization

Cross-functional collab

Education

Bachelor's degree

MBA preferred

Tools

IRI/Nielsen/SPINS

Job description

Nordic Naturals, a premium leader in Omega-3 supplements, is seeking a Sr. Manager, Consumer Insights to build a world-class consumer insights function.

You will lead qualitative and quantitative research, track wellness trends, and turn data into compelling narratives that shape brand positioning and product innovation. The ideal candidate has 10–15 years of experience in consumer insights or market research within CPG, with strong storytelling, data visualization, and cross-functional