Senior Social & Content Strategy Lead

Nordic Naturals; Watsonville (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Nordic Naturals is seeking a Sr. Social Media Manager to lead Sunwave Studio's Consumer Content team and elevate Nordic Naturals' consumer content ecosystem.

You will oversee organic social, editorial, consumer education, creator content, and owned-channel experiences, driving alignment with brand strategy and business priorities. You will inspire and develop a multidisciplinary team, translate strategic priorities into actionable plans, and set measurable content KPIs to optimize impact across

Qualifications

• BA/BS in marketing, communications, journalism, digital media, or related field preferred or equivalent experience.
• 8+ years of relevant content, social media, editorial, digital marketing, or integrated marketing experience with demonstrated progression in responsibility.
• 4+ years of demonstrated people leadership and direct team management experience required.
• Demonstrated success building, developing and inspiring high-performing multidisciplinary teams.
• A strong creative and editorial point of view, with the ability to articulate a vision, bring others along and raise the quality of the work.

Responsibilities

• Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and business priorities.
• Translate Brand briefs and strategic priorities into coordinated editorial and content plans.
• Lead, inspire and develop a multidisciplinary Consumer Content team.
• Own the integrated content calendar and align with marketing calendar and product priorities.
• Partner with Creative and Production to develop original photo, video, editorial, social content.
• Strengthen the editorial and consumer education strategy across blogs, video, social, and PDP education.

Skills

Strategic leadership

People management

Content strategy

Editorial vision

Data-driven decision making

Education

BA/BS in marketing, communications, journalism, digital media, or related field

Tools

Dash Social

Monday.com

Slack

Google Workspace

Mac OS

CMS platforms

GenAI/content technologies

Job description

Nordic Naturals is seeking a Sr. Social Media Manager to lead Sunwave Studio's Consumer Content team and elevate Nordic Naturals' consumer content ecosystem.

You will oversee organic social, editorial, consumer education, creator content, and owned-channel experiences, driving alignment with brand strategy and business priorities. You will inspire and develop a multidisciplinary team, translate strategic priorities into actionable plans, and set measurable content KPIs to optimize impact across