Senior Market Insights Manager - Hybrid (MI)

Campbell Marketing & Communications; Dearborn (MI); Hybrid; USD 60,000 - 74,000; Full time

Job summary

Campbell Marketing & Communications is seeking a Market Research Manager for a hybrid role based in Dearborn, MI. You will design studies, analyze consumer behavior, and track market trends to shape customer experiences and marketing strategies.

The ideal candidate blends quantitative data with qualitative insights to tell compelling stories about client needs, with a focus on the automotive sector. Some travel and weekend/evening hours may be required.

Qualifications

• Bachelor’s degree or higher in a related field.
• 4–7 years in market research, consumer insights, or marketing analytics.
• Experience designing surveys and qualitative research initiatives.
• Strong proficiency with survey platforms (Qualtrics, SurveyMonkey, Decipher).
• Familiarity with web analytics and marketing tools (Google Analytics, HubSpot, Adobe Analytics).
• Proficiency in data visualization (Tableau, Power BI) and advanced Excel.

Responsibilities

• Design, build, and deploy quantitative surveys and qualitative research initiatives.
• Analyze customer preferences, demographics, and buying habits to identify target audiences.
• Monitor competitor activities and benchmark market position.
• Collaborate with marketing and events teams to test concepts and measure ROI.
• Clean and analyze datasets from multiple sources to identify trends.
• Translate data into reports, presentations, and visual dashboards for leadership.
• Present research results to all levels of the organization.

Skills

Storytelling

Analytical thinking

Communication

Project management

Education

Bachelor’s degree in Market Research, Marketing, Business, Psychology, Statistics

Tools

Qualtrics

SurveyMonkey

Decipher

Google Analytics

HubSpot

Adobe Analytics

Tableau

Power BI

Excel

SPSS

R

Python

Job description

Campbell Marketing & Communications is seeking a Market Research Manager for a hybrid role based in Dearborn, MI. You will design studies, analyze consumer behavior, and track market trends to shape customer experiences and marketing strategies.

The ideal candidate blends quantitative data with qualitative insights to tell compelling stories about client needs, with a focus on the automotive sector. Some travel and weekend/evening hours may be required.