Channel & Category Manager, Omnichannel Retail

Masco; United States; Remote; USD 76,000 - 120,000; Full time

Benefits offered by this job

Culture & Inclusion

Wellbeing benefits

Learning & Development

Volunteer days

Job summary

Delta Faucet Company is seeking a seasoned Channel Marketing Specialist to lead category plans and drive in-store and online merchandising for bathing, shower doors, and kitchen sinks. This role partners with Lowe’s and internal teams to execute omnichannel strategies, manage budgets, and deliver compelling marketing assets.

With 5+ years in channel marketing or retail marketing and a bachelor’s degree in business, you’ll analyze performance, collaborate across functions, and support continuous

Qualifications

• Bachelor’s degree in Business, Marketing, or related field required.
• 5+ years of experience in channel marketing, category management, sales support, or retail marketing.
• Experience supporting Lowe’s or another large home improvement retailer strongly preferred.
• Working knowledge of omnichannel retail, merchandising fundamentals, and in-store marketing execution.
• Strong analytical and organizational skills with the ability to manage multiple initiatives simultaneously.
• Effective communicator and collaborator across functions and organizational levels.
• Detail-oriented with strong follow-through and execution focus.

Responsibilities

• Own customer and category plans as well as day-to-day management across bathing, shower doors and kitchen sinks.
• Support sell in strategies to gain placement for emerging categories.
• Help track progress of category initiatives against customer timelines, priorities, and execution milestones.
• Support omnichannel merchandising execution, including in-store resets, displays, and online content updates, in partnership with Sales, Ecommerce, and Creative teams.
• Work closely with the Lowe’s team to support category merchandising execution, including pod labels, signage, and off-shelf merchandising solutions.
• Coordinate execution of temporary and permanent merchandising elements to ensure alignment to category strategies and customer requirements.
• Own preparation of sell-in tools, product information, and customer-ready materials
• Support planning, tracking, and management of display and selling budgets for assigned categories.
• Ensure display and merchandising investments align to approved plans and are executed accurately.
• Partner with internal teams and external counterparts to coordinate budget usage, timelines, and execution details.
• Maintain documentation and reporting to support visibility into spend and program execution.
• Assist in the development and execution of customer-specific marketing programs for assigned categories.
• Partner with e-commerce and retail media teams to support activation plans aligned to category priorities.
• Coordinate with internal stakeholders and external agency partners to execute marketing assets and merchandising solutions.
• Monitor category performance, promotional execution, and merchandising effectiveness using internal reporting and customer data.
• Compile insights, visuals, and summaries to support customer meetings, line reviews, and business updates.
• Support data accuracy and consistency across customer-facing materials and internal reporting.
• Partner with Sales, Product, Supply Chain, Creative, and Visual Merchandising teams to support aligned execution of category initiatives.
• Assist with coordination of timelines, approvals, and deliverables to ensure on-time execution.
• Contribute to continuous improvement efforts by identifying product gaps & white space, merchandising opportunities, and process efficiencies.

Education

Bachelor’s degree in Business, Marketing, or related field

5+ years of experience in channel marketing, category management, sales support, or retail marketing

Experience supporting Lowe’s or another large home improvement retailer strongly preferred

Working knowledge of omnichannel retail, merchandising fundamentals, and in-store marketing execution

Strong analytical and organizational skills with the ability to manage multiple initiatives simultaneously

Effective communicator and collaborator across functions and organizational levels

Detail-oriented with strong follow-through and execution focus

Job description

Delta Faucet Company is seeking a seasoned Channel Marketing Specialist to lead category plans and drive in-store and online merchandising for bathing, shower doors, and kitchen sinks. This role partners with Lowe’s and internal teams to execute omnichannel strategies, manage budgets, and deliver compelling marketing assets.

With 5+ years in channel marketing or retail marketing and a bachelor’s degree in business, you’ll analyze performance, collaborate across functions, and support continuous