Senior Brand Strategy Lead - Pharma (Associate Director)

AstraZeneca plc; Wilmington (DE); On-site; USD 170,000 - 210,000; Full time

Job summary

AstraZeneca plc is seeking an Associate Marketing Director based in Wilmington to lead the development and execution of the COPD/asthma brand strategy. You will translate insights into differentiated programs that deliver value to healthcare professionals and patients.

In this role you will partner with senior leaders across functions, guide agency relationships, ensure compliant, customer-centered campaigns, and drive omnichannel initiatives to grow the brand responsibly.

Qualifications

• Bachelor's degree in marketing or related field.
• Experience in pharmaceutical/regulated industry.
• Ability to lead cross-functional teams and influence without authority.
• Experience managing external agencies and budgets.
• Strong strategic, analytical, communication, and presentation skills.
• Ability to operate in a matrixed organization and navigate ambiguity.

Responsibilities

• Brand strategy and leadership: Co-lead the development and implementation of the brand strategy, annual operating plan, and long-range growth priorities.
• Business planning: Translate market dynamics, customer insights, competitive activity, brand performance, and organizational priorities into clear business recommendations and actionable plans.
• Integrated campaign leadership: Lead the development of integrated marketing initiatives across personal and non-personal channels, ensuring strategic consistency across healthcare professional, patient, and other approved audiences.
• Customer-centric innovation: Identify unmet customer and patient needs and develop differentiated approaches to improve engagement, understanding, and appropriate brand consideration.
• Cross-functional influence: Build alignment and effectively influence partners across Sales, Medical, Regulatory, Legal, Market Access, Commercial Operations, Analytics, Finance, and other functions.
• Agency and partner leadership: Provide strategic direction to advertising, creative, media, market research, digital, and other agency partners. Establish clear objectives, evaluate recommendations, and ensure high-quality execution.
• Field strategy and enablement: Partner with Sales leadership to develop strategies and resources that support effective field execution and consistent communication of the approved brand value proposition.
• Omnichannel strategy: Lead customer journey development, audience prioritization, channel strategy, content planning, and optimization based on customer behavior and performance data.
• Market research and insights: Define and apply a comprehensive insights agenda, integrating primary and secondary research, customer feedback, market trends, and analytics into brand decision-making.
• Performance management: Establish success measures, monitor brand and campaign performance, identify risks and opportunities, and recommend adjustments to improve business impact.
• Budget and resource management: Oversee assigned budgets, resource allocation, agency spending, and project timelines to deliver strategic priorities efficiently.
• Governance and compliance: Ensure that all brand strategies and marketing materials meet applicable regulatory requirements, approved product labeling, company policies, and promotional review standards.
• Talent and team development: Support the development of Marketing Managers and other team members through coaching, feedback, knowledge sharing, and role modeling of strong leadership behaviors.

Skills

Brand strategy

Cross-functional leadership

Omnichannel marketing

Strategic planning

Agency management

Regulatory compliance

Education

Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field

Job description

AstraZeneca plc is seeking an Associate Marketing Director based in Wilmington to lead the development and execution of the COPD/asthma brand strategy. You will translate insights into differentiated programs that deliver value to healthcare professionals and patients.

In this role you will partner with senior leaders across functions, guide agency relationships, ensure compliant, customer-centered campaigns, and drive omnichannel initiatives to grow the brand responsibly.