Respiratory Marketing Strategy Lead — US

PR Girl Manifesto; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) retirement plan

Paid holidays and vacation

Job summary

Merck is seeking an Associate Director of U.S. Respiratory Marketing to lead integrated consumer marketing strategies aimed at patient acquisition and brand growth in the COPD space.

You will partner with media, analytics, patient support, and agencies to deliver patient-centered campaigns across TV, digital, social, search, and website channels. You will translate insights into actionable plans, manage segmentation and messaging, and collaborate with cross-functional teams to ensure compliant,

Qualifications

• Bachelor's degree required; BA/BS preferred.
• Minimum 5 years in healthcare/pharma marketing or related roles.
• Travel 10–20% preferred.

Responsibilities

• Lead development and execution of consumer marketing strategies for respiratory product growth.
• Translate insights, market research, and feedback into actionable marketing plans.
• Develop omnichannel engagement plans across TV, digital, social, search, and website.
• Collaborate with cross-functional teams to ensure alignment, compliance, and budget adherence.

Skills

Adaptability

Brand Marketing

Creativity

Customer Insights

Financial Analysis

Market Access

Market Research

Omnichannel Marketing

Product Launches

Strategic Planning

Strategic Thinking

Education

Bachelor's degree

Job description

Merck is seeking an Associate Director of U.S. Respiratory Marketing to lead integrated consumer marketing strategies aimed at patient acquisition and brand growth in the COPD space.

You will partner with media, analytics, patient support, and agencies to deliver patient-centered campaigns across TV, digital, social, search, and website channels. You will translate insights into actionable plans, manage segmentation and messaging, and collaborate with cross-functional teams to ensure compliant,