Launch Marketing Director - CVRM Brand Strategy

AstraZeneca GmbH; Wilmington (DE); On-site; USD 120,000 - 180,000; Full time

Job summary

AstraZeneca in Wilmington is hiring an Associate Director, Marketing to lead launch brand strategy across US HCP and patient promotions. You will shape messaging, align with Insights, Analytics, and Market Research, and drive omnichannel execution with cross-functional partners including Corporate Affairs, Medical, Regulatory and Access.

This role emphasizes data-driven decisions and innovative marketing approaches.

Qualifications

• Advanced Degree in Business, Marketing, or Science.
• Strong presentation and negotiation skills.
• Ability to work through ambiguity.
• Experience leveraging AI in marketing strategies and assets.
• Demonstrated learning agility.

Responsibilities

• Support the development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion.
• Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement.
• Lead development and execution of integrated channel marketing and media plans.
• Collaborate with Insights and Analytics and Market Research to drive actionable insights and define success metrics.
• Build disease-state awareness program messaging for HCPs, patients, and providers in an omnichannel approach.
• Define and facilitate the brand's pre and post-launch promotional plan and ensure execution pull-through.

Skills

Strong presentation skills

Negotiation skills

Ambiguity tolerance

AI in marketing

Learning agility

Education

Advanced Degree in Business/Marketing/Science

Job description

AstraZeneca in Wilmington is hiring an Associate Director, Marketing to lead launch brand strategy across US HCP and patient promotions. You will shape messaging, align with Insights, Analytics, and Market Research, and drive omnichannel execution with cross-functional partners including Corporate Affairs, Medical, Regulatory and Access.

This role emphasizes data-driven decisions and innovative marketing approaches.