Associate Director, Marketing - Launch Brand Strategy

AstraZeneca; Wilmington (DE); On-site; USD 170,000 - 230,000; Full time

Job summary

AstraZeneca in Wilmington seeks an Associate Director, Marketing to lead launch brand strategy across US HCP and patient promotion. You will oversee market research, insights, analytics, brand positioning, and integrated launch plans to drive growth and impact.

You will partner with cross-functional teams—Sales, Regulatory, Access, Medical—and manage agencies, budgets, and omnichannel campaigns while applying AI-enabled marketing approaches.

Qualifications

• Advanced degree in Business, Marketing, or Science.
• Strong presentation and negotiation skills.
• Ability to work through ambiguity.
• Experience using AI in marketing strategy development.
• Demonstrated learning agility.

Responsibilities

• Support development and execution of disease-state and brand core promotional materials for US HCP and patient brand promotion.
• Oversee congress strategy, symposia, and speaker programs with impactful engagement.
• Lead development and execution of integrated channel marketing and media plans.
• Collaborate with Insights and Analytics and Market Research to drive actionable insights and performance metrics.
• Support brand messaging for HCPs, patients, and providers within an omnichannel approach.
• Define pre- and post-launch promotional plans and ensure alignment with brand strategy.
• Partner with sales to drive growth of in-line business.
• Manage budgets, timelines, processes, and procedures for multiple programs.
• Manage partner agency relationships and related expenditures.

Skills

Presentation skills

Negotiation skills

Ambiguity tolerance

AI in marketing

Learning agility

Education

Advanced degree in Business/Marketing/Science

Job description

AstraZeneca in Wilmington seeks an Associate Director, Marketing to lead launch brand strategy across US HCP and patient promotion. You will oversee market research, insights, analytics, brand positioning, and integrated launch plans to drive growth and impact.

You will partner with cross-functional teams—Sales, Regulatory, Access, Medical—and manage agencies, budgets, and omnichannel campaigns while applying AI-enabled marketing approaches.