Global Senior Marketing Director

AstraZeneca plc; Gaithersburg (MD); On-site; USD 232,000 - 348,000; Full time

Job summary

AstraZeneca plc is seeking a Senior Global Commercial Director to lead promotional brand strategy for a fast-growing blockbuster. You will drive global campaigns, work across markets, and influence senior leadership to maximize long-term brand value.

Reporting to the Global Commercial Head in the Global Respiratory team, you will collaborate with medical affairs, market development, advocacy and G8 markets to align the brand narrative with evidence and drive strategic outcomes.

Qualifications

• Bachelor’s degree in business, marketing or sciences.
• Extensive pharma/healthcare/biotech industry experience.
• Proven track record in brand strategy and insight-based value propositions.
• Strong understanding of commercial strategy, pricing, reimbursement & market research.
• Finance-savvy with clear P&L understanding and business drivers.
• Experience engaging with external customers like key opinion leaders and payers.

Responsibilities

• Develop and refine the brand’s promotional strategy to increase global impact.
• Craft and implement persuasive promotional materials and campaigns.
• Analyze business performance and derive strategic insights for growth.
• Represent brand strategy to senior leaders and align across markets.
• Collaborate with medical affairs, market development, advocacy and G8 teams.
• Lead launch activities for new indications of the product.

Skills

Brand strategy development

Promotional marketing

P&L understanding

External stakeholder engagement

Leadership

Education

Bachelor’s Degree in business/marketing or sciences

Job description

Our bold ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eliminate asthma attacks and achieve clinical remission in immune-mediated diseases to make a difference for the over 6million people currently using our medicine. As the Senior Global Commercial Director, you will have an opportunity to work on a fast growing blockbuster brand.

Within the Global Respiratory team and reporting to the Global Commercial Head, you will have a unique opportunity to lead the development of promotional brand strategy and materials to grow the brand as a market leader. Your pivotal role will ensure efforts that drive both short-term success and maximize long-term brand value.

What You’ll Do:

• Develop and refine the brand’s promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
• Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
• Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
• Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
• Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
• Collaborate intensively with multiple functional teams, including medical affairs, commercial market development, advocacy, and G8 markets to align the brand narrative with emerging evidence.
• Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.

Minimum Qualifications:

• Bachelor’s Degree, preferably in business, marketing, or the sciences.
• Extensive experience in the pharmaceutical, healthcare, or biotech industries.
• Proven track record in developing and executing brand strategies founded on insights and value propositions.
• Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Demonstrated experience in financial competence with a clear understanding of P&L and business drivers.
• Experience engaging with external customers, such as key opinion leaders and payers.

Preferred Qualifications:

• Strong critical thinking and problem-solving skills.
• Experience in the respiratory therapeutic area, preferably in biologic therapies.
• Proven leadership and influencing skills to drive strategy adoption.
• Ability to work effectively with agency partners to transform strategic plans into action.
• Experience in innovative thinking to bring bold ideas to life.
• Capability to work in ambiguity, simplifying complexity while managing multiple priorities.

Total Rewards:

The annual base pay (or hourly rate of compensation) for this position ranges from $231,988.80 to $347,983.20. Our positions offer eligibility for various incentives an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [e-mail].

Date Posted

28-Oct-2026

Closing Date

10-Nov-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics.

If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.