Brand Marketing Lead — Pharma (COPD & Asthma)

AstraZeneca plc; Wilmington (DE); Vor Ort; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

AstraZeneca plc in Wilmington, DE is seeking a Marketing Manager to develop and execute integrated brand strategies for COPD and asthma, translating insights into omnichannel experiences for HCPs and eligible patients.

You will collaborate with cross-functional teams, manage campaigns, agencies, budgets, and timeline, and ensure compliant, high-quality programs that drive brand growth in a regulated environment.

Qualifikationen

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field.
• Experience in pharmaceutical, biotechnology, healthcare, or another highly regulated industry.
• Experience developing and executing marketing programs, preferably in a specialty or primary-care pharmaceutical environment.
• Demonstrated ability to manage multiple projects, priorities, stakeholders, and deadlines.
• Experience working with cross-functional teams and external agency partners.
• Strong written, verbal, analytical, and presentation skills.
• Ability to interpret market data, customer insights, and business performance information.
• Ability to work within a regulated environment and apply sound judgment to promotional and business decisions.

Aufgaben

• Brand strategy and planning: Support the development and execution of the annual brand plan, including strategic priorities, customer objectives, key initiatives, and performance measures.
• Campaign development: Lead the development, implementation, and optimization of marketing campaigns and promotional materials across relevant channels.
• Customer insight: Use market research, customer feedback, performance analytics, and competitive intelligence to identify opportunities and inform brand decisions.
• Cross-functional collaboration: Work effectively with Sales, Medical, Regulatory, Legal, Market Access, Commercial Analytics, Finance, and other partners to ensure coordinated and compliant execution.
• Agency management: Direct external agency partners, including briefing, reviewing, prioritizing, and approving work while maintaining high standards for quality, timing, and budget.
• Sales force enablement: Support the development of useful, customer-focused resources and tools that enable field teams to communicate the approved brand value proposition effectively.
• Omnichannel execution: Contribute to customer journey planning, content strategy, channel optimization, and measurement of campaign performance.
• Budget and timeline management: Manage assigned budgets, project plans, and deliverables to ensure timely and efficient execution.
• Performance tracking: Monitor key performance indicators and translate results into recommendations for optimization and future planning.
• Compliance and governance: Ensure all activities and materials are developed and implemented in accordance with applicable laws, regulations, company policies, promotional review requirements, and approved product labeling.

Kenntnisse

Brand strategy

Cross-functional collaboration

Campaign development

Analytics & presentation

Regulated environment

Project management

Communication

Ausbildung

Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field

Jobbeschreibung

AstraZeneca plc in Wilmington, DE is seeking a Marketing Manager to develop and execute integrated brand strategies for COPD and asthma, translating insights into omnichannel experiences for HCPs and eligible patients.

You will collaborate with cross-functional teams, manage campaigns, agencies, budgets, and timeline, and ensure compliant, high-quality programs that drive brand growth in a regulated environment.