US Respiratory Marketing Lead — Associate Director

Merck; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck seeks an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies for COPD-related products and patient acquisition. You will guide cross-functional teams across media, analytics, and agency partners to drive awareness, engagement, and the patient ask.

The role requires deep market knowledge, strategic thinking, and collaboration with content, CAT, and agency partners to shape brand growth and long-term commercialization plans.

Qualifications

• Minimum of 5 years combined experience in healthcare, pharmaceutical industry including: sales, marketing, market research, or sales/marketing support or other relevant role.
• 10-20% travel.

Responsibilities

• Lead the development and execution of consumer marketing strategies that support our respiratory product growth objectives, including disease awareness, brand differentiation, and patient ask.
• Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
• Implement audience segmentation, and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
• Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
• Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements, media drivers, and educational resources.
• Collaborate with CAT and agile team on concept development, testing, and measurement of DTC campaigns and acquisition programs to ensure alignment with overall strategy.
• Day-to-day contact with creative agency of record to ensure strategic alignment on DTC, effective resource utilization, and delivery of high-quality marketing programs on time and within budget.
• Develop deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities that accelerate brand growth.
• Ensure all activities are conducted in compliance with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.

Skills

Adaptability

Agile Principles

Brand Marketing

Creativity

Customer Insights

Financial Analysis

Market Access

Market Research

Pricing Strategies

Product Management

Promotions Management

Sales Support

Stakeholder Influence

Strategic Planning

Strategic Thinking

Education

Bachelor's degree or equivalent (BA/BS)

Job description

Merck seeks an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies for COPD-related products and patient acquisition. You will guide cross-functional teams across media, analytics, and agency partners to drive awareness, engagement, and the patient ask.

The role requires deep market knowledge, strategic thinking, and collaboration with content, CAT, and agency partners to shape brand growth and long-term commercialization plans.