Senior Brand Strategy Lead

Dentsuaegis; New York (NY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

401(k) matching

Job summary

Dentsuaegis, a Dentsu Creative team, is seeking a senior strategy lead to connect brand strategy and communications across health, wellness, and retail experiences. You will translate cultural insights into compelling creative opportunities and guide cross‑functional teams with clarity and energy.

You'll shape brand frameworks, audience journeys, and channel roles, while applying AI thoughtfully to sharpen strategy and speed insights, ensuring human judgment remains central to the work.

Qualifications

• 4+ years experience developing integrated brand and communications strategies
• Proven track record of strong, consistent strategic ideas
• Deep understanding of how brands earn attention and trust across digital, social, and real‑world experiences
• High standard for clarity, craft, and detail
• Strong storytelling and presentation skills, with the ability to make strategic thinking clear and compelling for creative teams and clients
• Ability to simplify complex challenges for varied audiences
• Curious, culturally informed, insight-driven; seeks out what they don't know as much as they build on what they do
• Experience with qualitative research, social listening, trend analysis, audience data, and related tools
• Ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior
• Seen as a trusted partner to mid‑senior clients and a supportive mentor to juniors
• We're looking for someone who will grow with the discipline as it evolves, curious about what strategy looks like in two years, not just today years and how new tools can strengthen the work
• Experience in retail, health and wellness, pharmacy, or CPG is a plus

Responsibilities

• Lead qualitative research, from quick cultural inputs to deeper exploratory studies.
• Develop clear, inspiring creative briefs and guide others in doing the same, translating audience insights and business priorities into actionable creative opportunities.
• Build brand frameworks, integrated communications plans, and consumer journeys.
• Define clear communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in-store experiences, working with media and other specialist partners.
• Synthesize signals across data, culture, and category to give creative and client teams a clear point of view on what matters to people and how the brand can respond.
• Surface new growth opportunities and strategic value for creative and brand teams.
• Guide multi‑disciplinary teams in measurement and learning agendas.
• Provide thought leadership on culture, human behavior, and category dynamics.
• Build strong knowledge of the client's business and competitive landscape
• Thoughtfully apply AI to sharpen strategy, speed insights, and improve output quality-while preserving a strong strategic POV and human judgment.
• Help shape awards submissions by crafting compelling case studies, defining the strategic idea and impact, and collaborating across teams to tell the story effectively.

Job description

Dentsuaegis, a Dentsu Creative team, is seeking a senior strategy lead to connect brand strategy and communications across health, wellness, and retail experiences. You will translate cultural insights into compelling creative opportunities and guide cross‑functional teams with clarity and energy.

You'll shape brand frameworks, audience journeys, and channel roles, while applying AI thoughtfully to sharpen strategy and speed insights, ensuring human judgment remains central to the work.