Brand Experience & Performance Strategy Director

Dentsu International Americas, LLC; Chicago (IL); On-site; USD 119,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Creative in Chicago is seeking a Director of Brand Strategy to lead multi-discipline teams across brand, media and creative. You will translate data into clear client recommendations and drive smarter decisions across portfolios.

You will connect strategy, creativity, and analytics to improve performance and grow the business. The role emphasizes hands-on development of briefs, test plans, content frameworks, and learning agendas while staying current with evolving tools and technologies

Qualifications

• At least 3 years as a creative performance strategist across digital media.
• At least 5 years of total experience in performance marketing with demonstrated impact.
• Experience creating strategic deliverables: briefs, test strategies, content frameworks, etc.
• Strong analytical thinking to organize data from multiple sources and translate findings into recommendations.
• Proven collaboration with account, creative and media teams.
• Excellent client and internal communication; able to lead discussions and present recommendations.
• Comfortable managing across multiple accounts and client challenges.
• Some familiarity with DCO platforms; deep expertise not required.
• Enthusiasm for latest tools and technologies in performance marketing.
• Bachelor's degree in business-related field; B2B2C experience is a plus.

Responsibilities

• Develop creative test strategies and roadmaps, coordinating with creative and media teams to ensure sound execution and measurement of recommendations.
• Author creative briefs that bring together audience insight, channel context, and message direction and working alongside creative teams through to execution.
• Build strategic deliverables beyond the brief, including learning agendas, content frameworks, messaging hierarchies, competitive analysis.
• Establish always-on campaign listening practices: tracking creative assets in market, identifying what's working, and translating performance into clear optimization recommendations to guide decisioning.
• Organize and analyze data from multiple sources, surfacing actionable insights and communicating next steps clearly to clients and internal teams.
• Partner with brand and media strategy teams to ensure creative is built with distribution logic and audience segmentation in mind from the start.
• Operate as connective tissue across strategy, creative, media, analytics, and technology.
• Maintain a working understanding of DCO platforms and apply that knowledge where appropriate for client needs.
• Stay current on emerging tools and technologies shaping performance marketing, bringing that knowledge into strategic recommendations proactively.

Skills

Creative performance strategist

Analytical thinking

Cross-functional collaboration

Client and internal communication

Data-driven decision making

Lead discussions with teams

Education

Bachelor's degree in business-related field

Tools

DCO platforms

Job description

Dentsu Creative in Chicago is seeking a Director of Brand Strategy to lead multi-discipline teams across brand, media and creative. You will translate data into clear client recommendations and drive smarter decisions across portfolios.

You will connect strategy, creativity, and analytics to improve performance and grow the business. The role emphasizes hands-on development of briefs, test plans, content frameworks, and learning agendas while staying current with evolving tools and technologies