Senior Strategy Lead, Integrated Growth & Insights

dentsu; New York (NY); Hybrid; USD 95,000 - 117,000; Full time

Benefits offered by this job

Medical, vision & dental insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Disability insurance

Job summary

Dentsu in New York is seeking a Senior Strategist to connect brand strategy with creative output across health and wellness retail. You will lead integrated research, craft briefs, and shape consumer journeys across paid, owned, earned, social, digital, and in-store experiences.

The role emphasizes clarity, storytelling, and cross-functional collaboration, leveraging AI to sharpen insights while maintaining a strong strategic POV. This is a hybrid, full-time position with a national client base.

Qualifications

• 4+ years experience developing integrated brand and communications strategies.
• Proven track record of strong, consistent strategic ideas.
• Deep understanding of how brands earn attention and trust across digital, social, and real-world experiences.
• High standard for clarity, craft, and detail.
• Strong storytelling and presentation skills, with the ability to make strategic thinking clear and compelling for creative teams and clients.
• Ability to simplify complex challenges for varied audiences.
• Curious, culturally informed, insight-driven; seeks out what they don't know as much as they build on what they do.
• Experience with qualitative research, social listening, trend analysis, audience data and related tools.

Responsibilities

• Lead qualitative research from quick cultural inputs to deeper exploratory studies.
• Develop clear, inspiring briefs and guide others in translating insights into opportunities.
• Build brand frameworks, integrated plans, and consumer journeys.
• Define communications tasks and channel roles across paid, owned, earned, social, digital, and in-store experiences.
• Synthesize signals across data, culture, and category to guide teams.

Skills

Integrated strategy

Brand communications

Qualitative research

Storytelling

Presentation skills

Retail experience

Cross-functional collaboration

Audience insights

Tools

Social listening

Trend analysis

Audience data

Job description

Dentsu in New York is seeking a Senior Strategist to connect brand strategy with creative output across health and wellness retail. You will lead integrated research, craft briefs, and shape consumer journeys across paid, owned, earned, social, digital, and in-store experiences.

The role emphasizes clarity, storytelling, and cross-functional collaboration, leveraging AI to sharpen insights while maintaining a strong strategic POV. This is a hybrid, full-time position with a national client base.