Integrated Marketing Lead - Brand & Campaigns

dentsu; New York (NY); Hybrid; USD 83,000 - 95,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

401k

Job summary

Dentsu is seeking a Manager, Integrated Marketing in New York to oversee the development and execution of integrated marketing plans for select dentsu brands. You will align with global objectives while addressing local nuances and drive cohesive brand representation across external channels.

Responsibilities include leading cross-functional teams, developing social and digital strategies, and delivering compelling narratives.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or a related field.
• 5+ years of multi-channel brand storytelling experience across platforms.
• Proven ability to define and optimize channel strategy.
• History of managing multi-channel campaigns with measurable impact.
• Strong content creation and editorial mindset; translates ideas into campaigns.

Responsibilities

• Lead the development and execution of integrated marketing plans across tactics (events, digital, social, product marketing, partnerships).
• Develop and execute an integrated social and digital channel strategy to build external brand reputation.
• Use paid social to amplify priority content and reach target audiences.
• Serve as the primary contact for all marketing materials with consistent branding and messaging.
• Collaborate with cross-functional teams on annual planning and daily efforts.
• Identify award-worthy case studies with strong narratives for impactful storytelling.
• Drive brand sentiment, increase awareness, and support lead generation.
• Produce marketing content for digital, social, print, and video assets.

Skills

Brand storytelling

Cross-channel marketing

Editorial mindset

Content creation

Strategic thinking

Education

Bachelor's in Marketing/Advertising/Communications

Tools

Google Analytics

Salesforce

Pardot

Stripo

Kentico

Swoogo

Job description

Dentsu is seeking a Manager, Integrated Marketing in New York to oversee the development and execution of integrated marketing plans for select dentsu brands. You will align with global objectives while addressing local nuances and drive cohesive brand representation across external channels.

Responsibilities include leading cross-functional teams, developing social and digital strategies, and delivering compelling narratives.