Senior Brand Strategy Architect

dentsu; New York (NY); Hybrid; USD 95.000 - 117.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible PTO

15 paid holidays

Zusammenfassung

Dentsu Creative in New York is seeking a seasoned brand strategist to lead qualitative research, translate insights into creative opportunities, and build integrated communications plans across paid, owned, earned, social, and in-store experiences. You will define clear briefs, guide multi-disciplinary teams, and shape client strategies with a human-centered POV.

You’ll synthesize signals from culture and data to identify growth opportunities, mentor juniors, and contribute to awards

Qualifikationen

• 4+ years experience developing integrated brand and communications strategies
• Proven track record of strong, consistent strategic ideas
• Deep understanding of how brands earn attention and trust across digital, social, and real-world experiences
• High standard for clarity, craft, and detail
• Strong storytelling and presentation skills, with the ability to make strategic thinking clear and compelling for creative teams and clients
• Ability to simplify complex challenges for varied audiences
• Curious, culturally informed, insight-driven; seeks out what they don't know as much as they build on what they do
• Experience with qualitative research, social listening, trend analysis, audience data, and related tools
• Ability to map consumer journeys, define communications tasks, and identify how channels work together to influence behavior
• Seen as a trusted partner to mid-senior clients and a supportive mentor to juniors
• We’re looking for someone who will grow with the discipline as it evolves, curious about what strategy looks like in two years, not just today years and how new tools can strengthen the work
• Experience in retail, health and wellness, pharmacy, or CPG is a plus

Aufgaben

• Lead qualitative research, from quick cultural inputs to deeper exploratory studies.
• Develop clear, inspiring creative briefs and guide others in doing the same, translating audience insights and business priorities into actionable creative opportunities.
• Build brand frameworks, integrated communications plans, and consumer journeys.
• Define clear communications jobs to be done and channel roles across paid, owned, earned, social, digital, and in-store experiences, working with media and other specialist partners.
• Synthesize signals across data, culture, and category to give creative and client teams a clear point of view on what matters to people and how the brand can respond.
• Surface new growth opportunities and strategic value for creative and brand teams.
• Guide multi-disciplinary teams in measurement and learning agendas.
• Provide thought leadership on culture, human behavior, and category dynamics.
• Build strong knowledge of the client’s business and competitive landscape.
• Thoughtfully apply AI to sharpen strategy, speed insights, and improve output quality—while preserving a strong strategic POV and human judgment.
• Help shape awards submissions by crafting compelling case studies, defining the strategic idea and impact, and collaborating across teams to tell the story effectively.

Kenntnisse

Brand strategy

Storytelling

Presentation skills

Clarity and detail

Audience insights

Qualitative research

Social listening

Trend analysis

Consumer journeys

Mentoring juniors

Tools

Data interpretation

Jobbeschreibung

Dentsu Creative in New York is seeking a seasoned brand strategist to lead qualitative research, translate insights into creative opportunities, and build integrated communications plans across paid, owned, earned, social, and in-store experiences. You will define clear briefs, guide multi-disciplinary teams, and shape client strategies with a human-centered POV.

You’ll synthesize signals from culture and data to identify growth opportunities, mentor juniors, and contribute to awards