Senior Brand Strategy & Engagement Lead

Fuze Health Inc.; Oklahoma City (OK); On-site; USD 141,000 - 177,000; Full time

Benefits offered by this job

Dental plan

Vision plan

Medical plans

401(k) retirement

AD&D insurance

FSA/HSA

Commuter benefits

Paid holidays

Parental leave

Job summary

Fuze Health Inc. is seeking a skilled Marketing Content Lead to shape enterprise messaging and align it with business priorities.

You will partner with the VP of Marketing and cross-functional teams to craft value propositions, audience narratives, and personas, translating insights into compelling marketing narratives across campaigns and events. You will drive consistency in brand messaging across digital experiences, events, and sales enablement, collaborate with Product Marketing, Sales, and

Responsibilities

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, audience-centered messaging
• Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insights
• Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment
• Help shape campaign narratives and audience engagement approaches across channels
• Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives
• Contribute to strategic storytelling across integrated marketing efforts
• Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities
• Support thematic development and messaging consistency for conferences, executive engagements, and customer events
• Help ensure consistent audience experiences across physical and digital engagement channels
• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams
• Coordinate with external agencies and partners as needed
• Support development of scalable messaging frameworks, campaign processes, and brand standards
• Contribute to an integrated and audience-focused marketing approach

Job description

Fuze Health Inc. is seeking a skilled Marketing Content Lead to shape enterprise messaging and align it with business priorities.

You will partner with the VP of Marketing and cross-functional teams to craft value propositions, audience narratives, and personas, translating insights into compelling marketing narratives across campaigns and events. You will drive consistency in brand messaging across digital experiences, events, and sales enablement, collaborate with Product Marketing, Sales, and