Senior Brand Strategy & Engagement Lead (Remote)

Fuze Health Inc.; Athens (GA); Remote; USD 141,000 - 177,000; Full time

Benefits offered by this job

Dental coverage

Vision coverage

401(k) retirement plan

Group life insurance

AD&D insurance

FSA/HSA benefits

Commuter benefits

Paid parental leave

Job summary

Fuze Health Inc. is seeking a senior marketing messaging leader to partner across Marketing, Product Marketing, Events, and Sales.

You will translate customer and market insights into clear, audience-focused narratives and build scalable messaging frameworks that align with business priorities. You will drive persona development, campaign alignment, and cross-functional collaboration to shape engaging, cohesive experiences across digital and live channels.

Qualifications

• Experience developing messaging frameworks aligned to business priorities.
• Ability to translate market insights into audience-focused narratives.
• Ability to synthesize qualitative and quantitative insights into personas.

Responsibilities

• Partner with the VP of Marketing and stakeholders to refine positioning.
• Develop messaging frameworks and audience narratives aligned to priorities.
• Ensure consistency across brand messaging and customer-facing communications.
• Translate complex concepts into clear, audience-centered messaging.
• Synthesize insights into audience personas and segmentation frameworks.
• Incorporate research, customer feedback, and performance insights into messaging.
• Build persona frameworks to support marketing strategy and activation.
• Collaborate with Product Marketing, Sales, and Analytics.
• Support integrated campaign development and messaging alignment.
• Shape campaign narratives and engagement approaches across channels.
• Ensure messaging consistency across digital experiences, events, and sales enablement.
• Contribute to strategic storytelling across integrated marketing efforts.
• Collaborate with Event Marketing to align experiences with brand messages.
• Support development of scalable messaging frameworks and brand standards.

Skills

Messaging development

Audience personas

Cross-functional collaboration

Campaign alignment

Brand storytelling

Job description

Fuze Health Inc. is seeking a senior marketing messaging leader to partner across Marketing, Product Marketing, Events, and Sales.

You will translate customer and market insights into clear, audience-focused narratives and build scalable messaging frameworks that align with business priorities. You will drive persona development, campaign alignment, and cross-functional collaboration to shape engaging, cohesive experiences across digital and live channels.