Senior Brand Strategy & Engagement Lead

Fuze Health Inc.; Crystal Bay (NV); Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Dental

Vision

401(k)

Group life insurance

AD&D insurance

FSA/HSA

Commuter benefits

Disability insurance

Lifestyle Spending Account

Job summary

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of brand positioning and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executives to translate strategy into cohesive messaging.

Qualifications

• Experience shaping brand strategy across campaigns, digital experiences, events, and audience engagements.
• Ability to translate complex product concepts into clear, compelling messaging for diverse audiences.
• Proven track record collaborating with product marketing, demand gen, and executive leadership.

Responsibilities

• Develop and refine enterprise and business unit positioning.
• Create messaging frameworks, value propositions, and audience narratives.
• Ensure consistency of brand messaging across communications and experiences.
• Translate market insights into actionable messaging for campaigns and events.
• Collaborate with stakeholders to shape campaign narratives and activation plans.
• Support event experiences and thought leadership through aligned messaging.

Skills

Brand strategy

Messaging frameworks

Audience personas

Cross-functional collab

Storytelling

Job description

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead the development and activation of brand positioning and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, Events, and Executives to translate strategy into cohesive messaging.