Senior Brand Strategy & Engagement Lead

Fuze Health Inc.; Clayton (NC); Remote; USD 110,000 - 170,000; Full time

Job summary

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to develop and activate brand positioning and enterprise messaging across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, and Executive Leadership to translate brand strategy into cohesive marketing experiences that resonate with target audiences.

Responsibilities

• Develop and activate brand positioning and enterprise messaging across channels.
• Build messaging frameworks, value propositions, and audience narratives aligned to business priorities.
• Ensure consistency of brand messaging across digital experiences, events, and customer communications.
• Translate complex concepts into clear, audience-centered messaging and marketing narratives.
• Partner with Product Marketing, Sales, and Analytics to incorporate research and performance insights.
• Collaborate with Demand Generation, Creative teams, and Events to support integrated campaigns and messaging alignment.
• Shape campaign narratives and audience engagement approaches across channels and events.

Skills

Brand strategy

Messaging frameworks

Campaign development

Audience storytelling

Cross-functional collaboration

Job description

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to develop and activate brand positioning and enterprise messaging across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, you will partner with Product Marketing, Demand Generation, Digital Experience, and Executive Leadership to translate brand strategy into cohesive marketing experiences that resonate with target audiences.