Senior Brand Strategy & Engagement Leader

Fuze Health Inc.; Arkansas City (KS); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Dental

Vision

Multiple group medical plans

401(k) retirement savings plan

Group life insurance

AD&D insurance

FSA and HSA

Commuter benefits

Short-term disability

Long-term disability

Supplemental insurance plans

Flexible vacation time

Paid sick time

Paid holidays

Floating holidays

Paid parental leave

Lifestyle Spending Account

Job summary

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives. This role partners with Product Marketing, Demand Generation, and Executive Leadership to translate brand strategy into cohesive experiences.

Reporting to the VP of Marketing, you will refine enterprise and business unit positioning, develop messaging frameworks, and ensure

Qualifications

• Experience developing brand messaging frameworks.
• Ability to translate complex concepts into clear, audience-focused messaging.
• Proven collaboration with product marketing, sales, and analytics.

Responsibilities

• Support development and activation of brand positioning and business unit messaging.
• Translate brand strategy into cohesive marketing narratives across campaigns, digital experiences, and events.
• Partner with senior leadership to ensure messaging consistency across customer-facing communications.
• Translate customer and market insights into messaging implications for campaigns.
• Build persona frameworks to support marketing strategy and activation.
• Collaborate with product marketing, demand generation, and creative teams on campaigns.

Skills

Brand strategy

Messaging

Cross-functional collaboration

Campaign development

Job description

Fuze Health is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives. This role partners with Product Marketing, Demand Generation, and Executive Leadership to translate brand strategy into cohesive experiences.

Reporting to the VP of Marketing, you will refine enterprise and business unit positioning, develop messaging frameworks, and ensure