Senior Brand Strategy & Engagement Lead

Fuze Health Inc.; Guin (AL); Remote; USD 141,000 - 177,000; Full time

Benefits offered by this job

Dental insurance

Vision insurance

Group medical plans

401(k) plan

Life insurance

AD&D

FSA/HSA

Commuter benefits

Job summary

Fuze Health is seeking a strategic Marketing Messaging Leader to drive enterprise positioning, value propositions, and audience narratives. You will align brand messaging across channels and translate insights into actionable personas and campaigns.

The role emphasizes collaboration with Product Marketing, Sales, Events, and Analytics to ensure cohesive storytelling and market impact. This position supports remote, nationwide operations in the United States, offering comprehensive benefits and a

Responsibilities

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insights
• Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment
• Help shape campaign narratives and audience engagement approaches across channels
• Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives
• Contribute to strategic storytelling across integrated marketing efforts
• Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities
• Support thematic development and messaging consistency for conferences, executive engagements, and customer events
• Help ensure consistent audience experiences across physical and digital engagement channels
• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams
• Coordinate with external agencies and partners as needed
• Support development of scalable messaging frameworks, campaign processes, and brand standards
• Contribute to an integrated and audience-focused marketing approach

Job description

Fuze Health is seeking a strategic Marketing Messaging Leader to drive enterprise positioning, value propositions, and audience narratives. You will align brand messaging across channels and translate insights into actionable personas and campaigns.

The role emphasizes collaboration with Product Marketing, Sales, Events, and Analytics to ensure cohesive storytelling and market impact. This position supports remote, nationwide operations in the United States, offering comprehensive benefits and a