Senior Brand & Product Strategy Lead - Remote

Coinbase, Inc.; Salem (OR); Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Equity

Bonus eligibility

Medical insurance

Dental insurance

Vision insurance

Job summary

Coinbase is seeking a Senior Brand Strategist to bridge product, brand, and customer experience, shaping GTM and driving brand consistency across the company. You’ll work with product marketing and partnerships to translate briefs into actionable brand initiatives.

Remote-first role with quarterly in-person surges. Based in Salem, OR, or fully remote within the U.S., you’ll apply insights and responsible AI usage to deliver business-ready outputs and measurable improvements in brand impact and

Qualifications

• Experience setting brand and product strategy
• Experience in shaping go to market strategy
• Experience in delivering a brand across an organization
• Strong persuasive writing skills and ability to work with insights and research

Responsibilities

• Close the gap between brand promises and customer experience across GTM, product, and CX
• Author go-to-market strategies for product and partner initiatives with Product Marketing and Partnerships
• Collaborate with product and partner marketers to feed strategy upstream into products and partnerships

Skills

Brand strategy

Go-to-market

Brand delivery

Persuasive writing

Generative AI

Human-in-the-loop

Tools

LibreChat

Gemini

Glean

Job description

Coinbase is seeking a Senior Brand Strategist to bridge product, brand, and customer experience, shaping GTM and driving brand consistency across the company. You’ll work with product marketing and partnerships to translate briefs into actionable brand initiatives.

Remote-first role with quarterly in-person surges. Based in Salem, OR, or fully remote within the U.S., you’ll apply insights and responsible AI usage to deliver business-ready outputs and measurable improvements in brand impact and