Senior Brand & GTM Strategist (Remote-First)

Coinbase, Inc.; Madison (WI); Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Equity

Bonus eligibility

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Coinbase, Inc. is seeking a senior brand strategist to bridge brand and product, shaping how we launch and present the brand across GTM, product, and CX. You will influence senior stakeholders and collaborate with Product Marketing and Partnerships to drive strategy beyond campaigns.

The role emphasizes responsible AI usage, strong writing, and ability to unify brand across the organization in a remote-first environment with quarterly in-person surges.

Qualifications

• Experience setting brand and product strategy either internally at companies or at agencies.
• Experience in shaping go to market strategy.
• Experience in delivering a brand across an organization, not just inside the marketing org.
• Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
• Demonstrates the ability to responsibly use generative AI tools and copilots in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.

Responsibilities

• Close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX.
• Author creative GTM strategies for product and partner initiatives, working closely with Product Marketing and Partnership teams.
• Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them.

Skills

Brand strategy

Product strategy

Go-to-market

Cross-functional collaboration

Persuasive writing

Generative AI

AI copilots

Tools

LibreChat

Gemini

Glean

Job description

Coinbase, Inc. is seeking a senior brand strategist to bridge brand and product, shaping how we launch and present the brand across GTM, product, and CX. You will influence senior stakeholders and collaborate with Product Marketing and Partnerships to drive strategy beyond campaigns.

The role emphasizes responsible AI usage, strong writing, and ability to unify brand across the organization in a remote-first environment with quarterly in-person surges.