Senior Brand & GTM Strategist — Remote

Coinbase, Inc.; Denver (CO); Híbrido; USD 206 000 - 242 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Equity

Bonus eligibility

Medical, dental, vision benefits

401(k)

Resumo da oferta

Coinbase is seeking a senior strategist to bridge brand and product, ensuring the Coinbase brand informs GTM, product, and CX strategies. You will shape creative GTM approaches with Product Marketing and Partnerships, influencing outputs from briefs and aligning marketing with broader product initiatives.

You will partner with product marketers and partnerships to drive upstream strategy across products and collaborations, delivering business-ready outputs with human oversight and responsible AI

Qualificações

• Experience setting brand and product strategy either internally at companies or at agencies.
• Experience in shaping go to market strategy.
• Experience in delivering a brand across an organization, not just inside the marketing org.

Responsabilidades

• You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX.
• Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs.
• Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them.

Conhecimentos

Brand strategy

Go-to-market

Cross-functional collaboration

Persuasive writing

Generative AI literacy

Stakeholder alignment

Ferramentas

LibreChat

Gemini

Glean

Descrição da oferta de emprego

Coinbase is seeking a senior strategist to bridge brand and product, ensuring the Coinbase brand informs GTM, product, and CX strategies. You will shape creative GTM approaches with Product Marketing and Partnerships, influencing outputs from briefs and aligning marketing with broader product initiatives.

You will partner with product marketers and partnerships to drive upstream strategy across products and collaborations, delivering business-ready outputs with human oversight and responsible AI