Remote Brand Strategy Lead: GTM & Product Alignment

Coinbase, Inc.; Dover (DE); Remote; USD 206,000 - 242,000; Full time

Job summary

Coinbase is seeking a senior brand strategist to bridge brand and product, ensuring consistency from GTM to CX. You will operate at the intersection of marketing, product, and partnerships in a remote-first environment.

You will lead strategic initiatives, craft go-to-market plans with Product Marketing and Partnerships, and influence products and collaborations across the company. The role offers competitive base compensation in the US, equity eligibility, and opportunities to shape the brand

Qualifications

• Experience setting brand and product strategy internally or at agencies.
• Experience shaping go-to-market strategies.
• Experience delivering a brand across an entire organization, not just within marketing.
• Strong persuasive writing and research collaboration with insights teams.
• Ability to use generative AI responsibly with human oversight.
• Familiarity with generative AI tools used in business workflows.

Responsibilities

• Close the gap between brand promises and customer experience across GTM, product, and CX.
• Author GTM strategies for product and partner initiatives with cross-functional teams.
• Collaborate with product and partnerships marketers to align strategy with products and alliances.

Skills

Brand strategy

GTM strategy

Product marketing

Partnerships

Persuasive writing

AI governance

Job description

Coinbase is seeking a senior brand strategist to bridge brand and product, ensuring consistency from GTM to CX. You will operate at the intersection of marketing, product, and partnerships in a remote-first environment.

You will lead strategic initiatives, craft go-to-market plans with Product Marketing and Partnerships, and influence products and collaborations across the company. The role offers competitive base compensation in the US, equity eligibility, and opportunities to shape the brand