Senior Brand & Growth Strategist — Remote

Coinbase, Inc.; Austin (TX); Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Equity and bonus eligibility

Medical, dental, vision insurance

401(k)

Job summary

Coinbase, Inc. is seeking a senior brand strategist to bridge brand and product, shaping strategy from GTM to CX and ensuring consistency across the company.

You will author GTM strategies with product marketing and partnerships, collaborate with product teams, and push for responsible AI usage to improve efficiency and impact.

This remote-first role requires leadership in integrating branding across the organization and delivering measurable outcomes.

Qualifications

• Experience setting brand and product strategy, in-house or agency.
• Strong ability to shape go-to-market strategies.
• Experience delivering branding across an organization, not only within marketing.

Responsibilities

• Close the gap between brand promises and customer experience across GTM, product, and CX.
• Author GTM strategies for product and partner initiatives with cross-functional teams.
• Drive strategy upstream with product and partnerships to influence delivered products and collaborations.

Skills

Brand strategy

Product strategy

Go-to-market

Brand governance

Persuasive writing

AI tooling usage

Tools

LibreChat

Gemini

Glean

Job description

Coinbase, Inc. is seeking a senior brand strategist to bridge brand and product, shaping strategy from GTM to CX and ensuring consistency across the company.

You will author GTM strategies with product marketing and partnerships, collaborate with product teams, and push for responsible AI usage to improve efficiency and impact.

This remote-first role requires leadership in integrating branding across the organization and delivering measurable outcomes.