Senior Brand & GTM Strategist (Remote)

Coinbase, Inc.; Topeka (KS); Remote; USD 206,000 - 242,000; Full time

Benefits offered by this job

Equity

401(k)

Job summary

Coinbase, Inc. is seeking a Senior Brand Strategist to align brand and product initiatives across the company. You will shape GTM strategy, collaborate with Product Marketing and Partnerships, and drive brand influence beyond campaigns into product and CX delivery.

You will work in a remote-first environment, with emphasis on responsible AI usage and cross-functional collaboration to deliver business-ready outputs and measurable improvements in cost and quality.

Qualifications

• Experience setting brand and product strategy internally or at agencies.
• Experience in shaping go to market strategy.
• Experience delivering a brand across an entire organization, not just within marketing.
• Strong persuasive writing skills and ability to partner with insights teams.

Responsibilities

• Close the gap between brand promises and customer experience across surfaces from GTM to product to CX.
• Author GTM strategies for product and partner initiatives with Product Marketing and Partnerships teams.
• Collaborate with product marketers and partnerships marketers to drive strategy upstream into products and partnerships.

Skills

Brand strategy

Product marketing

Go-to-market

Cross-functional

Persuasive writing

AI literacy

Job description

Coinbase, Inc. is seeking a Senior Brand Strategist to align brand and product initiatives across the company. You will shape GTM strategy, collaborate with Product Marketing and Partnerships, and drive brand influence beyond campaigns into product and CX delivery.

You will work in a remote-first environment, with emphasis on responsible AI usage and cross-functional collaboration to deliver business-ready outputs and measurable improvements in cost and quality.