Senior Brand & GTM Strategist - Remote

Coinbase, Inc.; Northern (KY); Hybrid; USD 206,000 - 242,000; Full time

Job summary

Coinbase, a remote-first company, seeks a Senior Brand Strategist to align brand and product strategy across GTM, product, and CX. You will craft GTM approaches for product and partnership initiatives and work with product and partnerships teams to embed brand-led thinking across all output.

The role emphasizes persuasive writing, cross-functional collaboration, and responsible use of AI to improve efficiency, cost, and quality.

Qualifications

• Experience setting brand and product strategy.
• Experience shaping go-to-market strategy.
• Experience delivering a brand across an organization.
• Strong persuasive writing to influence research and briefs.
• Responsible use of generative AI with human oversight.

Responsibilities

• Close the gap between Coinbase promises and customer experience across surfaces from GTM to product and CX.
• Author creative GTM strategies for product and partner initiatives with Product Marketing and Partnerships.
• Collaborate with product and partnership marketers to drive strategy upstream into products and partnerships.

Skills

Brand strategy

Go-to-market

Cross-functional leadership

Persuasive writing

AI in workflows

Job description

Coinbase, a remote-first company, seeks a Senior Brand Strategist to align brand and product strategy across GTM, product, and CX. You will craft GTM approaches for product and partnership initiatives and work with product and partnerships teams to embed brand-led thinking across all output.

The role emphasizes persuasive writing, cross-functional collaboration, and responsible use of AI to improve efficiency, cost, and quality.