Senior Brand PR & Communications Leader

Brobston Group; New York (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

Brobston Group seeks a Public Relations Senior Manager, Brand Communications to lead integrated communications for global brand initiatives. You’ll translate business priorities into media opportunities, manage press relationships, and guide programs from planning through execution and measurement.

You will collaborate with cross-functional teams and regional offices to ensure consistent messaging across markets, monitor outcomes, and continuously optimize strategies and programs.

Qualifications

• Bachelor’s degree in communications, PR, journalism, marketing, or related field.
• 7+ years of PR or communications experience, preferably global brand or agency.
• Proven ability to develop and execute integrated strategies across channels and markets.
• Strong media relations, writing, editing, presentation and project management skills.

Responsibilities

• Develop communications strategies and media plans for brand initiatives, partnerships, philanthropic programs, innovation, hospitality, and special projects.
• Build relationships with media contacts and lead the creation of press releases, pitches, messaging, briefing materials, and digital content.
• Partner with cross-functional teams and regional offices to provide communications counsel and ensure consistent execution.
• Manage program timelines, approvals, agency coordination, product seeding, and press event support.
• Monitor and report on media coverage and initiative results, applying insights to future plans.
• Track media, cultural, current-event, and competitor developments to identify opportunities and anticipate risks.

Skills

Media relations

Writing

Editing

Presentation

Project management

Education

Bachelor's degree in communications or related field

Tools

Microsoft Office

Media monitoring tools

Job description

Brobston Group seeks a Public Relations Senior Manager, Brand Communications to lead integrated communications for global brand initiatives. You’ll translate business priorities into media opportunities, manage press relationships, and guide programs from planning through execution and measurement.

You will collaborate with cross-functional teams and regional offices to ensure consistent messaging across markets, monitor outcomes, and continuously optimize strategies and programs.