Senior Luxury PR & Communications Manager

Brobston Group; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Brobston Group is seeking a PR & Communications Manager in New York to lead public relations and communications for the brand in the United States. You will oversee press strategy, celebrity and influencer engagement, media relationships, events, gifting, samples, and wholesale/retail marketing support.

The role partners with wholesale, merchandising, retail, and headquarters teams to develop assets and sample programs.

Qualifications

• Bachelor's degree in PR, marketing, or communications.
• At least 5 years of PR experience, luxury fashion preferred.
• Proficient with media tools and analytics platforms.

Responsibilities

• Execute PR strategies, activations, and influencer initiatives.
• Oversee agency deliverables, press relations, and media tracking.
• Coordinate press days, events, gifting, and sample requests.
• Monitor budgets, vendors, and industry trends.
• Collaborate with wholesale, retail, and HQ on assets and samples.
• Manage a PR Coordinator or Associate.

Skills

Microsoft Office

Social media

Adobe

Launchmetrics

Cision

Media tracking

Education

Bachelor's degree

Job description

Brobston Group is seeking a PR & Communications Manager in New York to lead public relations and communications for the brand in the United States. You will oversee press strategy, celebrity and influencer engagement, media relationships, events, gifting, samples, and wholesale/retail marketing support.

The role partners with wholesale, merchandising, retail, and headquarters teams to develop assets and sample programs.