Senior PR & Events Leader – Luxury Brand

Brobston Group LLC; New York (NY); Presencial; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Brobston Group LLC is seeking a Senior Manager, Public Relations to lead integrated PR and event strategies for North America, shaping brand image and supporting collections. This role blends strategic planning with hands-on execution across media relations, content creation, crisis communications, and lifecycle event management.

You will collaborate with cross-functional teams, mentor PR coordinators and interns, manage budgets, and oversee U.S.

Formación

• Bachelor's degree in PR, communications, marketing, journalism, hospitality management, or related field.
• 7+ years of progressive PR, media relations, and event management experience.
• Experience in luxury goods, travel, or fashion accessories; strong crisis communications.
• Excellent written and verbal communication, strategic thinking, organizational skills, and budget management.
• Proficiency with media relations tools, social platforms, and event software; leadership abilities.

Responsabilidades

• Develop and implement integrated PR and event strategies with budgets and timelines.
• Lead media outreach and relationships with journalists, editors, influencers, and outlets.
• Create press materials such as releases, advisories, pitches, and fashion show reviews.
• Manage crisis communications and monitor public perception and coverage.
• Oversee US and international sample requests; coordinate with HQ and press offices.
• Plan, coordinate, and execute promotional, business, and social events; manage vendors and logistics.
• Collaborate with Merchandising and Marketing; mentor PR coordinators and interns.

Conocimientos

Media relations

Event management

Crisis communications

Leadership

Budget management

Educación

Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Hospitality Management, or related field

Descripción del empleo

Brobston Group LLC is seeking a Senior Manager, Public Relations to lead integrated PR and event strategies for North America, shaping brand image and supporting collections. This role blends strategic planning with hands-on execution across media relations, content creation, crisis communications, and lifecycle event management.

You will collaborate with cross-functional teams, mentor PR coordinators and interns, manage budgets, and oversee U.S.